ADVISORY · CREATION · DELIVERY
ClearFrame Advisory helps SMEs, retailers and restaurants clarify their challenges, structure decisions and turn projects into concrete solutions — from thinking through to implementation.
Financial and operational leadership experience, turning analysis into decisions and decisions into action.
INTEGRATED EXPERTISE
Strategy, finance, organization, brand, design and content: ClearFrame brings together the right expertise at the right time to turn a business challenge into a concrete solution.
From diagnosis to delivery.
ClearFrame
Understand the situation, challenges and levers for action.
Define the response and develop the strategy, tools and creative solutions required.
Produce, deploy and support implementation through to results.
We start with the leader’s immediate challenge, then develop the analysis, tools and support required to address it.
Two business realities, one need for clarity and control.
Businesses & SMEs
To strengthen decision-making, professionalise the organisation or prepare for the next stage of growth.
When to contact us: you need to structure a new venture, investment or transformation programme.
Retail & food service
To move beyond instinct-led management and gain control without adding unnecessary complexity.
When to contact us: margins are unclear or day-to-day operations depend too heavily on the owner.
First-hand operating experience.
International market entry · Agrosciences
Creation and structuring of a Moroccan subsidiary for an international group: organisation of key functions, adaptation to the local market, business development and establishment of a national distribution network.
Market entry & developmentA structured local organisation designed to support the growth of the business.
Agritech · Biological solutions
Market research, business model development, international partnership building and development of a biological-solutions portfolio tailored to the Moroccan market.
Market access & partnershipsFrom opportunity assessment to a market-ready offering.
Food service · Concept development
Business planning, investment budgeting, positioning, pricing, sourcing, operational organisation, commercial and financial management, and digital channel development.
Concept & executionA vision translated into an operational and commercial model.
Fashion retail · Brand development
Concept definition, brand identity, product offering, store development and brand communications for the target audience.
From concept to marketBrand creation and commercial development.
These examples reflect experience gained directly by the partners. Some predate the creation of ClearFrame and are clearly distinguished from assignments carried out by the firm itself.
Four common situations illustrate what our work looks like in practice.
Situation → intervention → deliverables.
Businesses & SMEs
Rebuild the P&L, analyse margins, budget and cash flow, and set up a management dashboard.
DeliverablesKPI dashboard · budget · improvement plan
Businesses & SMEs
Clarify roles, map processes and prioritise the next 90 days.
DeliverablesTarget operating model · processes · roadmap
Retail & food service
Calculate cost of goods, analyse the product mix, review pricing and track variances.
DeliverablesCosting sheets · margin analysis · pricing structure
Retail & food service
Define the requirements, select the tools and organise the catalogue, sales flows and reporting.
DeliverablesRequirements brief · configuration · monitoring dashboard
Businesses & SMEs
Supply chain assessment covering procurement, inventory levels and lead times.
DeliverablesFlow map · KPIs · optimisation plan
Businesses & SMEs
Feasibility study, business plan, financial model and review of applicable support programmes.
DeliverablesBusiness plan · financial forecast · project file
Retail & food service
Formalise routines, responsibilities, purchasing, inventory controls and daily procedures.
DeliverablesOperating manual · checklists · responsibilities
Retail & food service
Positioning, identity, customer experience and content planning with designers, photographers and videographers.
DeliverablesBrand concept · customer journey · marketing plan
We combine interviews, financial data, field observations and process reviews to identify the real bottleneck.
We select the priorities with the greatest impact on the intended outcome.
We develop the tools, scenarios and action plans suited to your teams.
We support execution, measure progress and adjust quickly.
Focused assessment · transformation project · long-term implementation support
ClearFrame helps identify the programmes a business may be eligible for and turns its needs into a well-structured project proposal.
Identify. Scope. Prepare. Follow through.
To prepare or accelerate international development: export-readiness assessment, target markets, offer adaptation and action plan.
Export strategy · Business development · ImplementationTo improve logistics operations, digitalise flows, deploy a cloud solution, prepare for certification or structure a green logistics project.
Performance · Digital · QSE · Green logisticsA set of support pathways tailored to each business’s needs: growth, performance, organisation, management, quality, succession, restructuring or environmental transition.
Growth · Structuring · ResilienceTo structure a tourism project, improve the organisation, develop markets, digitalise the business or pursue a green growth approach.
Investment · Expertise · SustainabilityEligibility criteria, application periods and forms of support vary by programme. Eligibility, selection and financial terms are determined exclusively by the managing body. ClearFrame operates as an independent advisory firm. It does not officially represent Maroc PME and has no authority to approve or award funding. No co-financing is guaranteed.
A single accountable lead, supported by specialist expertise.
Partner · Strategy, finance & operations
A senior executive and entrepreneur with experience spanning financial management, operations, business creation and international development.
Depending on the assignment, ClearFrame brings in specialist expertise in design, photography, video, digital marketing, POS systems, software development, legal advisory, finance, quality, safety, environment and supply chain, while maintaining a single accountable lead.
An initial conversation clarifies the context, the issue and the intended outcome. We then propose an appropriate scope, deliverables, timeline and working approach.
The firm is based in Casablanca and works across Morocco, in person or remotely. Engagements remain practical and proportionate to the resources of SMEs, retailers, restaurants and small businesses.
A partner remains accountable for the assignment and brings in the relevant consultants and specialists when needed.
The initial conversation identifies priorities and determines whether ClearFrame is the right partner.
Casablanca · assignments across Morocco